What you need to know about Sync-Licensing as an artist.
Sync licensing is the process of allowing the use of your music in various types of media, such as TV shows, movies, commercials, and video games. Sync licensing can be a lucrative source of income for musicians and is a way for them to have their music heard by a wider audience. Here’s a detailed explanation of how sync licensing works and how you can make money from it:
- Understand sync licensing: Sync licensing refers to the use of music in a visual medium, such as a film, television show, video game, or commercial. Sync licensing is different from traditional music licensing, which involves the use of music on a standalone basis, such as on a music streaming platform or in a live performance. Sync licensing involves the synchronization of music with visual content, and the music is used as part of the overall production.
- Identify the right opportunities: Sync licensing opportunities can arise in a variety of different ways. You might be approached by a music supervisor, who is responsible for finding and selecting music for a specific production, or you might proactively pitch your music to music supervisors or other industry professionals. You can also sign up with a sync licensing agency, which will represent you and pitch your music to potential clients. To identify the right sync licensing opportunities, it’s important to understand the type of music that is being sought for a particular production and to have a clear understanding of your own music and its suitability for sync licensing.
- Negotiate the terms of the sync license: Once you have identified a sync licensing opportunity, the next step is to negotiate the terms of the sync license. This will involve discussing the specific rights being granted, the duration of the license, and the fee being paid for the use of your music. It’s important to have a clear understanding of your rights as a musician and to ensure that you are fairly compensated for the use of your music.
- Get your music registered and protected: Sync licensing involves the use of your music in a visual medium, which means that your music will be protected by copyright law. It’s important to register your music with the appropriate copyright office and to take steps to protect your intellectual property. This might involve using a music licensing service, such as Songtrust, which will help you register your music and collect royalties on your behalf.
- Promote your music and build your network: Sync licensing can be a competitive field, and it’s important to stand out and get your music noticed. One way to do this is by promoting your music and building a strong network of industry professionals. This might involve attending music industry conferences and networking events, building relationships with music supervisors and other industry professionals, and using social media to promote your music.
- Be patient and persistent: Sync licensing can be a slow process, and it may take time to build up a successful sync licensing career. It’s important to be patient and persistent and to keep working towards your goals.
In summary, sync licensing can be a lucrative source of income for musicians and is a way for them to have their music heard by a wider audience. To make money with sync licensing, you’ll need to understand sync licensing, identify the right opportunities, negotiate the terms of the sync license, get your music registered and protected, promote your music and build your network, and be patient and persistent.
Check out this post about Sync Licensing your YouTube Music on Routenote.
And a similar explanation on CD Baby.
As always, keep creating awesome music, and share it with the world!