After you have spent much time creating that awesome song or album, it is time to share it with the world.
Without Crowdfire, you will have to share all your YouTube songs to any social platform manually. This could work perfectly and could result in some positive results.
To continue these positive results, you will need to post more often than once.
On top of that, every platform has its own post layout that you want to make use of.
You can get pretty good results doing all this manually, but what if you could automate these tasks?
By using Crowdfire, you can share all your YouTube videos to different social platforms in an automated fashion.
A good YouTube Stragegy
Building a fan base on social media is a crucial part of your music marketing strategy. Whether you want to gather subscribers on YouTube for fun or want to increase your brand awareness as a musician and generate more sales, being consistent on social media is a key component of building your online presence.
You want your fans to know where you are and what they can expect from you. The more you show them what you create, the higher the chance they will subscribe to you on YouTube.
This is also the reason you should drip out certain types of content instead of posting all at once.
Give your audience time to adjust to your posting schedule, and you also have the benefit yourself to determine what works and what not. An exception to this rule could be a full album. If you want to post a full album on YouTube, add it to a playlist after you have uploaded all your songs. That playlist is now another solid piece of content you can share on your social network.
How to start with Crowdfire
Crowdfire is an app that can be used on your phone and from within your desktop browser.
It enables you to grow your followers by connecting all your social pages to your account and sharing relevant posts.
You can curate your content from within the app on mobile and desktop.
After you have signed up, all you have to do is enter the social platforms you want to use.
(Note: Pinterest is only available in the paid version, but not needed for music promotion)
Choose the platforms that work best for you. If unsure, go with Facebook, Twitter and Instagram.
In the content curation section of Crowdfire, you can add RSS feeds, your website and your YouTube channel.
Crowdfire will use these sources to present content to share. Mix and match your content with external sources and build your social sharing method from there.
Some excellent examples of external posts can come from music news sites, top video sites or maybe related bands on YouTube.
The more you know what your audience likes, the more you can tailor your content to match their interests.
Prepare your YouTube Video Post
When you want to add a YouTube video to Crowdfire, you can simply use the curated content feature in the app.
To optimize the results, it is a good practice to prepare your video first.
You need the video thumbnail, title, description and tags for this.
This is important, as not all social profiles share a YouTube video the same way.
An Instagram post has a different layout than a Facebook post. Also, all platforms have different rules on post length, image size, using tags and such.
That is why Crowdfire has the option to compose your own post from scratch. You can add all the information needed for a good post here. This is where the image, title, description and tags come to play. Add them like you would in any other social platform, and schedule them at the perfect time.
After you have done this once, Crowdfire will give you stats on how the post performs, and more in the stats section.
If you are happy with the results, add it to your re-post schedule.
Pro tip, the best average posting times for social media pages are:
- Twitter – 15 tweets per day
- Facebook – 1 post per day
- Pinterest – 11 pins per day
- Instagram – 1 to 2 posts per day
- LinkedIn – 1 post per day
You can adjust them to your liking, but these are a good start.
As long as you don’t overshare, especially your own content, you are good to go.
Getting results with your Social Media Campaign!
Your main goal of sharing your YouTube music video should be clear from the start. Do you want more subscribers or views on your YouTube channel? Do you want to increase ticket- or merch sales?
The better you curate your content towards that goal, the better the results will be.
Encourage people in the description to take action. Ask them to subscribe or check out your merch.
If you do this in a strategic way, only a few times during a month, you won’t overload your fans with sales, sales, sales messages.
Because there are also different sales options (tickets have an expiration date, merch doesn’t have to) plan out your posts to go out when it makes the most sense.
Give your social sharing plan time to work.
You can start to set a time in your calendar to evaluate your social media plan. In most cases, once a month will work best.
Evaluate what works and what not. Check how many people liked, reacted or shared your posts.
You can also double-check if all posts are relevant enough. You can be critical with this.
Not only that, but you do not have to share everything to attract everyone. That will not work in the end.
By choosing a specific topic that you want to be known for and that ties in with your music the most, you will attract a specific audience.
This will help you to build a stronger fan base in the end.
It is better to have 1000 engaged fans than a million followers that don’t click on your songs.
Things to note before you post.
Even though it is super simple to post on all social platforms, note that not all platforms “like” it as much as you want to.
Facebook, for example, likes it better is you upload your video native than only sharing a link to your YouTube video. To get better results, you might want to consider uploading it to Facebook directly, and see how the results differ for you.
The same goes for Instagram. You can experiment with different thumbnails to promote your song on YouTube. Alternatively, you can create snippets of your song and use them to create a post. This can also increase your chances of getting more likes and engagement on your posts.
Add a simple “link in bio” mention in the comments, as you are not allowed to add links in your description on Instagram.
Your thumbnail needs to be adjusted for every platform. A YouTube video thumbnail uses a wide 16:9 factor, whereas Instagram prefers a square, and Pinterest and Facebook a more vertical 3:4 style. To avoid parts of your thumbnail to disappear when posted, you could create 3 or 4 different types of thumbnails matching the best dimensions for each platform.
When in doubt, you can go with a square, 1:1 image on all platforms.
Respect the platform and your audience.
All social platforms are different. Not only with the way they want you to post your content, but also in terms of rules and, more important, audience.
Rules need to be followed on all social platforms. This is essential, as you do not want to get banned from any of them. Check out the rules before you post anything on any social platform to familiarize yourself with the way the platform works. Some basic rules that apply for all platforms are, no follow for follow, no spamming, rudeness, racism, and no use of bots.
Your audience might vary on all social platforms, too. This includes the way they share and engage with your content. Sharing is a simple feature on Facebook, but not on Instagram. Also, the people on LinkedIn tend to be more business focused than the general Facebook audience. Keep this in mind when checking on your statistics.
The choice is yours!
By now, you know the basics of Crowdfire. From here, you are free to decide if you want to use it or not.
I would advise that you give it a try by signing up for the free plan and see if it works for you.
Give it time to work and evaluate after a month if you want to keep using it. This is where your content goal will come in. Are you getting more YouTube subscribers and views? Are your sales going up?
Keep it that way by upgrading to the paid plan.
Where can I get Crowdfire?
So what are you waiting for!
Get Crowdfire and start growing your fan base on YouTube.
As always, keep creating awesome music and share it with the world (using Crowdfire 🙂
Maurice from Music-Mindset.com
