Sending out newsletters to top fans is a must for online musicians.
With MailerLite, you can build strong newsletters and have those easy but valuable interactions with your fans!
You can use newsletters to:

• Update them with the latest news regarding your music
• Get feedback on your work
• Share valuable information regarding your music or music in general
• Interact with your fans/music students

The options are plenty and usually it is up to you how often you want to send out an email or newsletter.
For some musicians this is for updates only, once a month. But some music teachers send out lessons and information every week.
What do you want to share in your emails? Whichever you find valuable and helps you to grow your audience will work!
Here is a full guide on sharing valuable content with your fanbase.
Now that you have an idea of what you could share in an email, you have to find a good mailing program that will help you with this.

Send valuable newsletters with Mailerlite

Because you want to avoid sending email directly from your Gmail (or any other mailbox), you want to use programs like MailerLite.
No, sending emails directly from your mailbox is a bad practice. You can read all about the reasons why (or why not) in this interesting blog post.

The main two reasons are, the high risk of getting listed as a spammer and collecting subscribers automatically is simply not possible. But being listed as a spammer is worse 🙂

Also, doing all this manually is a time-consuming task, especially if your list becomes larger and larger.
This is where MailerLite comes in. An all-in-one mailer software that helps you gather your best fans online, and send them email updates about your music professionally.
Check out the latest MailerLite offers here!

Use the MailerLite Designer to personalize your newsletters!

With MailerLite, you can set up various sign-up forms that you can use on your website.
With these forms, you can have people sign up to your newsletter super easy!
If you do not have a website (yet…more on that in this post), you can also use their drag and drop landing page builder. It will create a full webpage that you can share on your social pages.
You can design the page to your liking and add a sign-up form, along with some information about you and reasons for fans to sign up.
Pro-tip: Adding some free stuff will help convince people to sing up to your newsletter. Share a free song, super discounts on tickets or merch or free music lessons!

Because you can design the landing pages pretty much from scratch, you can add your personal styling that matches your music and genre.
You can even use the website builder to set up a basic online portfolio if needed!
Setting up MailerLite is also an easy task. After you have signed up, you can choose which plan you want to start with.
You can go with the MailerLite free plan, but switching to a paid plan can be a valuable decision, as it will add more features and gives you the opportunity to add even more subscribers.

In the free plan, you will have all the basic email marketing functionalities you might expect. Custom landing pages, drag and drop editor, and full control over your email campaigns.
Automation is a big addition to the paid plan, so if you want to send emails without interaction, you could try it out for free by using this link.

Paid vs free MailerLite

Both the free and paid plan have excellent customer support. They offer a good service through live chat and email support, so nothing to complain here 🙂

The pricing also depends on the number of subscribers you have and the features you want to use.
The paid plans offer extra services, like more integrations, options to sell digital products, and the use of pop-ups and various automations.
And, because you can have 1000 subscribers on the free plan, it creates a good starting point to get used to sign-ups and newsletters as a musician!
Check out their list of features on this webpage and give them a test run!

MailerLite VS Mailchimp

If you have searched the internet for free email marketing software, you might have come across Mailchimp. It shares a few similarities with MailerLite, so list some of the main differences here.

With Mailchimp, you can have a list of free subscribers on your list, but it is limited to 500. Compared to the 1000 subscribers you can add with MailerLite, this could be an important choice between the two.
Mailchimp and MailerLite both offer a lot of design tools, plugins, and drag and drop editing. Automation is only available in a paid subscription, but simple autoresponders are possible in both platforms.

The big difference between both platforms lies in the ease of use and pricing.
Mailerlite has both at a comfortable level. They are easy to use, have a great layout, and the pricing is competitive.
Mailchimp on the other hand, has a bit of a clunky, even outdated feel during editing. Also, the pricing goes up quickly if you want to add more subscribers.

Still, they both offer options like email automation and chat support in the paid subscriptions.

If you have to choose between MailerLite vs Mailchimp, I would honestly try out both. I have been using Mailchimp for many years now, and only recently added MailerLite. At this moment, I use Mailchimp more as a CRM system and to help a few musicians with their email marketing.
Other than that, I am very happy with my switch to Mailerlite, especially for the ease of use and increased workflow.

Conclusion

With the right email marketing software, you can present your fans with your best content. You can start small and build up your marketing strategies to implement various income streams.
If you build a strong fan base, you can eventually generate more income, especially if you tailor your fan base with valuable newsletters.

If you want to learn more about email marketing for musicians, I have a full guide that you can download for free here.
And yes, because I use MailerLite too, you can already experience how signing up goes on their platform 🙂

MailerLite will definitely help you with your online music marketing process, so check them out for free by clicking the button below.

Keep making awesome music and share it with the world!

Maurice from Music-Mindset.com