How to use to promote your music online.

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Missinglettr is a social media management tool that allows you to schedule and publish content across multiple social media platforms. By using Missinglettr to promote your music online, you can save time and effort, and reach a wider audience.
And yes, Missinglettr is written the right way… without that extra letter 🙂
Let’s start with setting it up to start posting on social media:

Set up your Missinglettr account

To use Missinglettr, you’ll need to create an account on their website. During the sign-up process, you’ll need to provide your email address and create a password. You’ll also need to connect your social media accounts to Missinglettr, which will allow you to schedule and publish content to those platforms.
I would advise starting with just one social account. Go with LinkedIn or Facebook to see how you like it.

Next step: Create a content calendar: A content calendar is a plan for the types of content you’ll be posting on social media, and when you’ll be posting them. By creating a content calendar, you can ensure that you’re consistently promoting your music and engaging with your audience.
Pro tip: A simple way to organize your content can be to spread it out over the weeks or months of the year.
If you decide to post only once a week, you obviously need 52 posts. So, if you have 4 different posts or pieces of music to share, you only have to share it 13 times a year.
This is good, as you will get better results by posting something fresh every week, and only repeat posts once every few weeks.
To build a high converting content calendar, follow these steps:

  • Go to the “Calendar” tab in the top menu and click the “Add to Calendar” button.
  • Choose the social media account you want to schedule content for and select the type of content you want to post (e.g., photo, video, text). You can start with just one or two accounts and see how it works for you.
  • Use the calendar grid to plan out the types of content you’ll be posting and when you’ll be posting them. You can add new posts by clicking on a specific day and time and then filling out the post form.
  • Use the “Schedule” button to schedule your posts.

Start promoting your music

Once you’ve set up your Missinglettr account and created a content calendar, you can start promoting your music on social media. Here are a few tips for promoting your music using Missinglettr:

  • Share links to your music: Use Missinglettr to share links to your music on streaming platforms, such as Spotify, iTunes, Bandcamp and YouTube. You can also share links to your own website or online store, where fans can purchase your music or merchandise.
  • Share behind-the-scenes content: Use Missinglettr to share behind-the-scenes content, such as photos or videos of you recording in the studio or rehearsing for a show. This can help your fans feel more connected to you and your music.
  • Share updates about your music: Use Missinglettr to share updates about your music, such as new releases, upcoming shows, and other news. You can also use Missinglettr to announce special promotions or contests related to your music.

Analyze and improve your social media campaigns

Missinglettr provides detailed analytics on the performance of your social media posts, which can help you understand what works and what doesn’t. Use this information to improve the effectiveness of your posts and promote your music more effectively. For example, you can use the analytics to see which types of posts are most popular with your audience, and adjust your content calendar accordingly.

Missinglettr is a great way to promote your music online can be a powerful tool for reaching a wider audience and building relationships with your fans. It is easy to use and pretty much runs automatically.
You can sign up for Missinglettr here:

Keep making awesome music, and share it with the world!

Maurice from