Help, I am loosing YouTube subscribers overnight! What is happening?

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Technically, YouTube will not “take” subscribers.
What is more likely to happen is a general cleanup of subscribers.
This is something YouTube does once every so often to filter out the fake from the real subscribers.
In the end, it will be actually beneficial if YouTube removes fake subscribers from your channel, as they do not add any value other than the subscriber numbers.
Reasons you are loosing subscribers could be:

  • Users unsubscribing from the channel: If a user decides they no longer want to receive updates from a channel, they can choose to unsubscribe. This will remove them from the channel’s subscriber list and decrease the total number of subscribers.
  • YouTube removing inactive accounts: YouTube periodically removes accounts that have been inactive for an extended period of time. If a subscriber’s account is removed, they will no longer be counted as a subscriber for the channel.
  • YouTube removing accounts for policy violations: If a user’s account is terminated by YouTube for violating the platform’s terms of service, they will no longer be counted as a subscriber for the channel.

If you lost 200 subs, they could be fake subscribers in the end.
As you probably already know, it is better to build a subscriber base by creating high-engaging content.
As a sidenote, I would check to see where those fake subs are coming from. In most cases, fake subs have nothing to do with YouTube growth at all.
You want to build a community, not numbers, and even worse, they won’t give you the YouTube analytics data that you will be using to actually grow your YouTube channel.

Keep making awesome content and share it with the world!

Maurice from