To get more reach in the online world, you need to optimize your content for search. This basically means, that everything you write and create, is geared towards search engines. It will then be Search Engine Optimized 🙂
It will usually result in content that is easy to read, but also adds words and sentences that are searched for.
That way, search engines will recognize the content as being valuable for searchers.
The same strategy works for online music. While not always as easy to add search engine friendly words (as your artist name and band name are not always widely known), it is still possible to generate extra views on your music by using SEO strategies.